Services
Rank in Google, and get named in AI answers
Case study356 → 9,365 first-page keywordsJinfiniti Precision MedicineRead the case studyIndustries
SEO built around how your buyers search
Home & Trades
Home ServicesIndustrial
Manufacturing
I help companies turn search into leads and sales, on Google and in AI answers. Senior strategy, AI-assisted execution, and a clear plan for competing as search changes.
Bring me the site. You’ll leave with a read on what’s holding it back and an honest answer on whether I can help.
Rankings tell me the work is moving. Leads, sales, and revenue tell me it was worth doing. Both are in here.
A founder with decades of peer-reviewed research behind him, and a site that needed to make that expertise easier to find. Organic revenue rose 24.8% in 2025.
Read the case studyConfidential client
A new domain, 150+ SKUs, and a category where paid channels are restricted. The first nine months earned $810K. Month for month, the next twelve earned seven times as much.
Read the case study
The books, the audience and the reputation were already there. The website needed to catch up. Ranking keywords grew fivefold between July 2023 and October 2026.
Read the case study$15M+in annual recurring revenue influenced
65M+Google impressions earned
12+years in SEO
Your next customer could search Google, ask an AI assistant for recommendations, or use both before deciding who deserves a closer look. Your business needs to make a convincing case wherever that decision happens.
You don’t need another presentation about the future of marketing. You need to know what deserves attention on Monday.
I look at where you appear today, which competitors get recommended, and what buyers need to know before they’ll trust you. Then I turn that into work we can ship: stronger commercial pages, clearer product information, useful content, technical fixes, and evidence that backs up your expertise.
You get a clear plan for competing in the AI era, with someone responsible for putting it into practice.
Ranking in Google and appearing in AI answers both belong in your search strategy. I work on them together, measure them separately, and prioritize the work by its value to your business.
Find the searches sitting closest to revenue, build or improve the pages that serve them, and clear the technical problems holding those pages back.
Find the questions buyers ask when they’re researching your category and building a shortlist. Then improve the information available about your company, on your site and across the web.
The work starts with what your customers need to know before they’ll choose you.
See all industriesQualified local calls, booked estimates, and more profitable jobs
Clear explanations for buyers who take their health, and your sources, seriously
Product clarity, credible evidence, and careful claims in a crowded category
Product and category pages that help people find the right thing and buy it
Use cases, comparisons, and product evidence that support a buying decision
Long buying cycles and a shortlist that can form before the first sales call
Technical information that helps qualified buyers confirm you can deliver
I look at buyer intent, commercial fit, and whether your site can realistically compete. A small keyword used by the right buyer can be worth more than a broad term with impressive volume.
A page that ranks but leaves the buyer wondering what to do next needs more work. Every important page should answer a buying question and offer a clear next step.
Google rankings, AI mentions, and AI citations tell us different things. I track them separately, then connect the available data to enquiries, sales, and revenue.
Once the core pages exist, I look for opportunities to improve what’s already there. New content needs a clear purpose and something useful to contribute.
Before a retainer starts, you get an SEO audit and a phased roadmap. It explains what deserves attention now, what comes next, and what can wait. I use AI throughout research, analysis, and content development; I set the priorities, review the evidence, and take responsibility for what ships.
Establish the baseline across search performance, AI visibility, and conversions. Confirm the highest-value opportunities, clear urgent blockers, and start the first priority work.
Execute the core plan. Depending on the site, that means commercial pages, architecture, content, technical fixes, conversion paths, or focused AI-search work.
Expand what’s working, improve what’s slipping, and strengthen the evidence and authority behind your business.
Reassess against search visibility, leads, and revenue. Put more effort where the work is earning. Change course where it isn’t.
“We needed more people to find our content. Jeremy took the time to understand Jinfiniti and our science. He planned a strategy that fits our brand and follows the research. Our content now has far more visibility on Google and AI search.”
“Our experience with Jeremy has been exceptional. He takes a truly hands-on approach, always breaking down his strategies with detailed, easy-to-understand explanations. On top of that, he is incredibly responsive and quick to reply whenever we need him. I highly recommend him to anyone looking for a transparent and proactive SEO partner.”
“Google was burying my content, so I hired Jeremy to fix our SEO. He found what was broken and told me what was working and what wasn’t. We rank for over 11,000 keywords and climbing. He works fast and delivers results.”
An agency has more hands. If you need thirty pages shipped next month, hire one. If you need someone senior deciding which pages are worth shipping at all, that’s me.
| Topic | Chateau Mojo | Typical agency retainer |
|---|---|---|
| Who does the work | Me. The person you talked to. | A junior, briefed by an account manager, who was briefed by the person you talked to. |
| What gets reported | Leads, sales, and revenue wherever the data allows | Traffic and rankings |
| Scope | Built around what the site needs next | Whatever’s in the package tier |
| Content | Fewer pages, each with a job | A monthly quota |
| AI search | Tracked as its own scoreboard | A slide about ChatGPT |
| When something isn’t working | I say so and change it | It stays in the report |
| Who you email | Me | support@ |
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Chateau Mojo is my SEO and AI search consultancy. I’m Jeremy McWilliams.
Twelve years in SEO and dozens of clients, including a stretch at My Little Big Web, an award-winning Montreal agency. Across the portfolios I’ve worked on, the work has helped generate more than $15 million in annual recurring revenue.
Most of that has been in ecommerce, health and wellness, biotech, and B2B. Categories where buyers research hard before they commit, and where being trusted matters more than being loud.
I set the strategy and execute the work myself. You work directly with me.
Plain explanations of AI search, what it means for your business, and which ideas deserve a closer look.
What the proposed file does, and what it can’t promise
Read the guideHow the work overlaps and where the objectives differ
Read the guideWhat AEO involves and how to assess progress
Read the guideWhere each fits in a practical search strategy
Read the guideIf search is the wrong investment for where your business stands, I’ll say so on the call.
Both. The common thread is a business where research, expertise, and trust influence the buying decision. The strategy follows your customers and business model.
On a monthly retainer. Scope depends on the site, the opportunity, and the implementation involved. You get a proposed roadmap and monthly fee before committing.
AI is part of how I research, analyse, and develop the work. The strategy also accounts for how your business appears in AI answers.
I direct the work, check it against your business and brand, and remain responsible for the finished result.
SEO focuses on your visibility in search results. AI search optimization also examines whether your company appears in generated answers and whether your content gets used as a source.
There’s overlap in the work. I measure the outcomes separately so we can assess both.
Yes. I handle research, roadmapping, content, page recommendations, technical SEO work, AI-search work, and reporting within the agreed scope.
Where a change needs your developer or internal team, I work directly with whoever owns it.
It depends on your starting point, competition, and the work involved. An established site has different opportunities from a new domain.
Before you sign, I’ll explain what I expect to move in the first 30 days, months 1 to 3, months 3 to 6, and beyond.
No. I can assess the opportunity, improve your presence, and measure progress. I can’t control which results Google ranks or which businesses an AI system recommends.
Retainers are scoped around the business and implementation load. A service business and a large product catalogue need different plans.
You get the exact scope and monthly fee with the audit and roadmap.
Bring me the site you want to grow. You’ll leave the call with a read on what’s holding it back, where AI search fits, and whether I’m the right person to help. If there’s a good fit, the next step is an SEO audit and a phased roadmap.
If there’s a better use of your budget, I’ll tell you.
